www.wrm-media.com
A recent study by MarketingSherpa has suggested that many marketers struggle to continually deliver highly relevant content to a specific target audience.
Despite this, email remains one of the most valuable forms of communication in the majority of digital marketing strategies when focus is given to quality over quantity.
Measuring the return on investment of email marketing is notoriously difficult for many. It can be hard to monitor email responses and the rate of opening to sales/lead. Many companies that provide email marketing services will also provide you with a report upon campaign completion, which details the clicks, opens and unsubscribers to name a few.
To minimise the number of unsubscribers, businesses should be patient when building a targeted email list. One typically successful way of growing such a list is to ask website visitors to provide their email address in return for a service that indicates some of their interests. For example, if website visitors have to leave their email address in order to gain access to a downloadable white paper or extra content/news, you can be fairly sure they are interested in the content on offer.
WRM-Media’s consumer site Who-Remembers-Me.com requests that members agree to receive email marketing material in return for free membership to the site and as the site’s purpose is for members to reconnect with old friends, WRM can offer unparalleled data accuracy as well as an ability to measure the results of all email campaigns.
