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Georgia Christian of Male Blaze has suggested that small businesses should be able to receive good ROI from email marketing thanks to its cost effectiveness. In an article for Marketing Web, she noted that the channel is an effective way to establish long lasting relationships with a wide audience of consumers.
"With each permission-based email campaign that your recipient opens, you are effectively establishing a trusting relationship with them," said Ms Christian.
"Your email messages will, over time, make your customers feel as though they are an important part of your company."
WRM-Media believe that email marketing can be a valuable tool to small businesses because it allows targeting towards either a very wide audience, which businesses would be unable to attain otherwise; it also enables targeting towards a very niche marketing if appropriate. Small businesses can benefit from niche targeting if they cannot afford to lose emails sent to uninterested recipients. Email marketing can be sent both en masse and to a niche market, making it a unique form of communication.
