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Leading Data & Direct Marketing specialist CCR Data has revealed marketers can benefit from a 10 percent order increase if postal and email data are merged.
The data company has launched ‘email append' a tool that matches a database onto a pool of permission based email addresses allowing marketers to target offline contacts online.
Email marketing's reputation has suffered due to ‘batch and blast' techniques; ill targeted and irrelevant campaigns that are labelled as spam. However, CCR highlight the fact that as a result of the recession, social media and email marketing received an increase in spending in 2009 due to their cost effectiveness. The new tool for email marketing is designed to increase ROI even further.
Ed Spicer, MD of CCR Data explains its customers were looking for such a tool to be made available. He says, "Over the last year a large number of clients have increasingly asked us for help with their email activity and specifically how they could utilise their existing databases for email marketing."
